AMD executives visit SIXUNITED to jointly explore a new future for AI and high-performance computing


On August 26, Neil Spicer, AMD's Global Vice President of Sales, Peter Ma, Sales Director of Emerging Markets in China, Sales Director Yvonne Hsu, and Sales Manager Tony Franklin visited SIXUNITED. SIXUNITED Chairman Cao Yalian, Marketing Center General Manager Ding Zhan, Supply Chain Center Deputy General Manager Guo Qian, R&D Center Deputy General Manager Zhang Xiaojun, AI Product Manager Teng Xiang, and other leaders attended the reception. Both sides conducted in-depth exchanges on collaborative cooperation in product R&D, market strategy, and technological innovation, jointly seizing the market opportunities brought by the AI wave.

 

Focus on Strix Halo: Comprehensive Layout of the AI PC Ecosystem

At the symposium, both parties engaged in in-depth discussions around SIXUNITED's Strix Halo series AI PCs, servers, and workstations, as well as other high-end product lines, reaching multiple consensuses on comprehensive AI ecosystem cooperation. SIXUNITED Chairman Cao Yalian systematically explained the company's strategic layout: leveraging the synergy of seven intelligent production bases and seven R&D centers to comprehensively showcase the technological breakthroughs of the entire Strix Halo product line. This series has gained wide market recognition due to its outstanding performance in AI computing power and energy efficiency. He emphasized that SIXUNITED will continue to increase R&D investment in the AIPC field and accelerate the construction of an open AI application ecosystem. Neil Spicer, AMD's Global Vice President of Sales, highly praised SIXUNITED's forward-looking layout and market expansion efforts for the Strix Halo product line and expressed anticipation for jointly promoting innovative applications of AI computing platforms in commercial and industrial fields through resource integration.

SIXUNITED Chairman Cao Yalian

AMD Global Vice President of Sales Neil Spicer

 


Win-Win Cooperation: Collaborative Optimization to Enhance Competitiveness

During the subsequent market strategy consultation, SIXUNITED Marketing Center General Manager Ding Zhan, based on target market analysis and shipment scale forecasts, put forward specific cooperation requests to the AMD team: "We hope AMD can provide more market-competitive support plans in chip supply assurance and pricing strategy, and strive to obtain early technical data sharing, system-level performance optimization special support, and dynamic resource allocation mechanisms." Neil Spicer, AMD's Global Vice President of Sales, responded positively, stating that in 2026, AMD will provide SIXUNITED with multi-dimensional, full-chain support measures covering product supply, technical collaboration, and market expansion based on its core partner positioning. By strengthening resource allocation and joint innovation mechanisms, the cooperation foundation in AI computing between both parties will be further solidified.


Ecosystem Co-construction: Integrating Hardware and Software to Promote AI Productization

SIXUNITED AI Product Manager Teng Xiang introduced the company's latest progress in AI software applications, including self-developed AI assistants and the EAM enterprise intelligent management platform. These technologies have been applied to multiple products on the Strix Halo platform, enabling out-of-the-box AI functionality. Teng Xiang stated: "SIXUNITED already possesses integrated hardware and software capabilities, ensuring rapid implementation and market launch of AI innovative technologies." Sales Director Yvonne Hsu praised SIXUNITED's deep exploration in AI applications, noting that these innovations complement AMD platform's technical features well, providing more possibilities for cooperation between both parties.

 

Looking Ahead to 2026: Dual-Track Development of AI and High-Performance Computing

Both parties shared their insights and forecasts on the global PC and market trends for 2026. Chairman Cao Yalian stated: "With the popularization of AI functions and the normalization of hybrid work modes, the market will maintain strong demand for high-performance, long-lasting, and intelligent computing devices." Both sides reached a consensus on this topic, agreeing that high-performance platforms integrated with AI acceleration capabilities will be key growth points in the market next year. SIXUNITED will continue to build a series of differentiated competitive products based on the AMD platform, targeting high-end creators, technical professionals, and gamers.

During this meeting, SIXUNITED and AMD clarified their cooperation directions and implementation paths for innovative product development and market expansion next year. In the future, SIXUNITED and AMD will take the cooperation on the Strix Halo platform as a new starting point, extending the scope of cooperation to the next generation of AI processors and computing platforms, continuously enriching the full-scenario product matrix from mobile devices to desktop workstations. Together, they will promote the popularization and innovation of high-performance AI computing technology, providing more competitive AI solutions for global users and industry customers, and jointly advancing into a new era of intelligent computing.